Transactional Bulk SMS
Difference Between Transactional VS Promotional?
In Kenya, there are two main types of bulk SMS messages: transactional SMS and promotional SMS. Here are the key differences between the two:
- Purpose: The primary purpose of transactional SMS is to provide information or updates related to a customer’s transaction with a business. This includes messages such as order confirmations, appointment reminders, and shipping notifications. Promotional SMS, on the other hand, are intended to promote a product, service, or event and are often sent to a larger audience.
- Content: Transactional SMS typically contains information specific to a customer’s transaction, such as order details or appointment reminders. Promotional SMS, on the other hand, may contain marketing messaging, such as discounts or special offers.
Delivery: Transactional SMS messages are typically sent to a customer as soon as they complete a transaction or appointment, while promotional SMS messages may be sent at any time as part of a marketing campaign.
Opt-in Requirements: In Kenya, businesses are required to obtain opt-in consent from customers before sending promotional SMS messages. However, transactional SMS messages do not require opt-in consent, as they are related to a customer’s existing transaction or appointment.
Sender ID: In Kenya, transactional SMS messages must be sent from a registered sender ID, which is typically the name of the business or organization. Promotional SMS messages, on the other hand, can be sent from either a registered sender ID or a shortcode.
Why Choose Afrokatt?
One of the key benefits of using Afrokatt SMS is our high delivery rates. We use top-tier infrastructure to ensure that your messages are delivered promptly and accurately, so you can rest assured that your customers will receive the information they need in a timely manner.
In addition to high delivery rates, our platform offers a range of customization options. You can easily personalize your messages with custom fields, so that each message is tailored to the specific recipient. Plus, you can use our automation tools to schedule your messages in advance, ensuring that your customers receive the information they need at the right time.
At Afrokatt SMS, we take data security seriously. We have implemented robust security measures to ensure that your data is protected at all times, giving you the peace of mind you need to focus on growing your business.
So why wait? Sign up for Afrokatt SMS today and start sending transactional bulk SMS messages to your customers with ease. Our platform is reliable, efficient, and customizable, ensuring that you get the most out of your transactional messaging efforts.